Windows Azure

Welcome to the
Sales Accelerator Toolkit

Check out the intro video for a quick snapshot of what's in the toolkit. Then download the eBooks and templates and rocket your sales!

The Toolkit includes value packed eBooks, loaded with tips and tricks to help accelerate your marketing efforts and fill your pipeline. Each eBook comes with a set of professionally designed, customizable templates that can save you time and money and get your solution to market fast!

Once you've had a chance to review the eBooks and tools, stop back and let us know what you think!

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Value Prop Ebook

CONVINCING CUSTOMERS YOUR SOLUTION IS BEST:
Creating Your Value Prop

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Internal Survey

Find out how your team is positioning your solution right now by conducting a brief internal survey. How are they describing it? What are they saying about its benefits and why it’s better than the competition? You may find some surprises that will help you create a compelling sales pitch.

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External Survey

Get inside your customers head. This customizable survey will help you find out why customers bought your solution, how it’s helping them and why it’s better than the competition. You’ll get some great insights on how to position your product for future customers.

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Competitive Analysis Template

Who’s your competition? What are they saying to convince customers to buy their solution? Conducting a competitive analysis will make it easier for you to position your solutions in a unique way, reinforcing why customers should pick you over your competitors.

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Positioning Framework Template

Once you’ve completed your research and clarified why customers need your solution, it’s time to create a compelling way to communicate that to your potential customers. This template will provide you with an easy way to assemble your positioning, your value prop and your elevator pitch so everyone on your team is saying the same thing every time they tell someone who you are, what your solution does and why it’s better than the competition.

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Audience Segmentation Guide

Audience segmentation is a simple way to group the characteristics of a target audience so you can communicate with them in a way that will address their specific needs, interests, and motivations. This will ensure you are using the right message to the right audience and maximize the return on your marketing investment.

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Demand Gen Ebook

SPREAD THE WORD:
Creating Demand for Your Solution

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MarCom plan guide

The MarCom planning guide will walk you through the basic step to developing an effective marketing plan. The MarCom Readme includes an easy to use MarCom template with embedded tips to help you create your plan.

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Website Templates

The Website template provides a framework for creating an easy to navigate online presence for your solution. The Website Template ReadMe offers practical guidance and best practices for optimizing your content and site effectiveness.

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Press Release Template

Press coverage of your business or solution can be a great boost to your success, and a press release enables you to present your information exactly the way you want to. Use this template to create a newsworthy press release that will help attract the attention of local and industry journalists.

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Email/Newsletter Template

The HTML Email/Newsletter template is ready for you to apply your brand and insert your press announcements, product updates, or other news worthy information to the world. The Email/Newsletter Readme offers quick tips on diverse ways to use this template for routine communications and/or even sending a monthly newsletter. Use this template to help create something worth reading.

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One pager

Use a one-pager as an informative leave-behind for sales calls and as a handout at industry events. Encourage interested customers to download a PDF version from your website for more details about your solution, along with next steps and contact information.

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Web Display ad Templates

Personalize these professionally designed web templates with your brand, solution value messaging and call to action and use them on the websites where your customers spend their time.

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Host and Event Guide

Get up close and personal with customers by hosting a customized launch party, informative event, or workshop about a topic that showcases your solution. Use this template to help with preparation, event planning, and follow-up.

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